Giant Tiger Strategy & Redesign
Project Summary
Giant Tiger, one of the Canada’s largest discount store chains, which operate over 260 stores, hired Diff to create a design strategy and redesign for their e-commerce site. As UX Director I oversaw the project, team, and client interactions.
Some of the things we did over the course of the project:
In-depth design strategy
User research
Design workshops with stakeholders
Customer journeys
Wireframes and hi-fidelity product designs using Figma
UX/UI documentation