Image of Giant Tiger homepage hero banner

Giant Tiger Strategy & Redesign 


Project Summary

Giant Tiger, one of the Canada’s largest discount store chains, which operate over 260 stores, hired Diff to create a design strategy and redesign for their e-commerce site. As UX Director I oversaw the project, team, and client interactions.

Some of the things we did over the course of the project:

  • In-depth design strategy

  • User research

  • Design workshops with stakeholders

  • Customer journeys

  • Wireframes and hi-fidelity product designs using Figma

  • UX/UI documentation

Some Designs (Full-case study coming soon)